Source: Sean Official Instagram
“Donation Angel” SEAN and Happy Bean Foundation (CEO Kwon Hyuk Il) announced that they have signed an MOU for “My Bean is Running! Good Action by SEAN” campaign, for the purpose of expansion of on-line donation culture.
The signing ceremony was held in the afternoon on the 28 this month at the headquarters of Happy Bean located in Bundang, Gyeonggi Province. The campaign is part of collaboration between YG Entertainment (“YG”)’s public-service campaign “WITH” and Happy Bean, for contribution to society. It is designed to encourage more Internet users to take part in YG singer SEAN’s fundraising for donation.
In “My Bean is Running! Good Action by SEAN” campaign, the number of “happy beans” donated by Internet users is converted into distance and SEAN runs that distance as a mission. “Happy Bean” is an online currency created only for donation, which can be obtained from activities on NAVER and Happy Bean. One happy bean has a value of 100 won.
The campaign is one of Happy Bean’s special campaigns and it will be carried out for one year from the end of April. All the happy beans donated to the campaign will be used for establishment of disabled children’s rehabilitation hospital by Purme Foundation, for which SEAN is serving as a PR ambassador.
Last year, SEAN set up a plan to donate 100 million won by running 10,000km and carried out the plan, to actually donate 100 million won to Purme Foundation in February this year. SEAN said, “I can carry out the running mission only when Internet users take part in the new campaign. I would like to ask for participation by many people”.
Happy Bean said, “We are really pleased to do this campaign with SEAN who has been donating consistently so far. We look forward to setting a new paradigm of sharing with participation by many people, where stars respond to Internet users’ donation”.
Meanwhile, for the campaign, SEAN will carry out a variety of events including talk concert and donation through auction, as well as the running mission.
Originally posted by: YG Family